Dział: Ekonomia, finanse, biznes i zarządzanie » Biznes i zarządzanie
No FilterAutor: Frier S.
Wydawca: Random House Business
Wydanie 1, 2021
Na stanie: 3 egz.
WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 'Deeply researched and highly entertaining.' The Times 'Lively and revealing.' Economist 'Clear-eyed and objective.' New York Times The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. _____ One of the best books of the year according to: The Times Fortune Financial Times Inc. Economist Newsweek _____ 'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times 'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of "Instagram influencers". * THE TIMES * A brilliant exploration of the highs and lows of human nature . . . Vivid reporting and electric story-telling. -- Ashlee Vance, author of ELON MUSK: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future Frier landed interviews with Instagram's founders, executives, and competitors to chronicle the company's meteoric growth. -- BUSINESS BOOKS YOU NEED TO READ IN 2020 * INC * A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication. -- Nick Bilton, author of HATCHING TWITTER: A True Story of Money, Power, Friendship and Betrayal Riveting and wonderfully reported . . . Will ignite a conversation about the often unconscious role we play in increasing Instagram's formidable, maybe even terrifying, reach. -- Bethany McLean, co-author of THE SMARTEST GUYS IN THE ROOM: The Amazing Rise and Scandalous Fall of Enron Deeply sou